BCBG: Bon Chic, Bon Genre Named after the French phrase bon chic, bon genre, a Parisian slang meaning good stylie, good attitude, BCBG Max Azria is a true combination of European sophistication and American spirit. BCBG Max Azria strives to create a full collection of trend setting yet wearable looks that take today's modern women from day to night, work to weekend. Come find your favorite BCBG Max Azria outfits at Dillard's. Located on the second floor at Dillard's Florida Mall.
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