BCBG stands for "Bon Chic Bon Genre" which means " Good Style Good Attitude " in French. Committed to the highest standards of creativity, innovation and quality design, BCBG is taking the world by storm. With critically acclaimed collections, a loyal following of Hollywood's top celebrities and a worldwide presence this fashion powerhouse has developed into one of the hottest names in the fashion industry today. BCBGMAXAZRIA features a full collection of trend-setting yet wearable looks that take today's modern women from day to night, work to weekend.
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