The Art of Shaving is a brand passionately devoted towards helping men experience The Pefect Shave™. We have created an innovative path to optimize shaving performance. The 4 Elements of The Perfect Shave® – Prepare... Lather Up!... Shave... and Moisturize. This shaving regimen helps prevent or minimize common shaving discomforts such as razor burn, ingrown hairs and nicks and cuts.
NEW! The Art of Shaving Body Soap generates a rich and foamy lather that will leave your body feeling smooth and clean. This moisturizing body soap is formulated with glycerin, coconut oil and essential oils that will help condition skin while effectively removing dirt and oils. Expertly crafted to complement our aroma line, body soap is a perfect addition to a head to toe grooming solution.
http://www1.simon.com/mall/copley-place/stream/introducing-body-soaps-1119362 March 18, 2014